I'm inclined to agree with this. TBH, if I were to recommend anything to my friends these days it would be to use a BIG SATA SSDs, never mind an NVMe one. As a whole none of them are as enthusiastic about tech as most of forum members, so the difference is not fully appreciated.
That said, those decisions usually are based on bang per buck. Capacity in those cases typically trumps performance, as more games and applications over a slower SSD is often worth more than faster boot times.
One of my friends is finally moving away from an HDD-only system, so I'm sure he will be more than impressed by the boost offered by a normal SATA SSD