Great review BUT (imo) the company is doing it all wrong. There is so many companies out there that offer cheap reliable cloth mats, headsets and mice, what makes these so special? I know I would rather go and buy a product from a company such as Qpad and Razer even if their products are a bit more pricey.
They should of went into making something out of the ordinary, gamers have always wanted more control over their game, invent something new. I can't see them selling to 'professional gamers', when I was competitive gaming I got my equipment free from major sponsors and companies. It would take me a lot to jump to these, the only way gamers would spread their name is if they sponsored a few people/teams.
I've seen it happen before, companies don't research the products, let's hope this company is different.