I think the point he's making is that large developers no longer really need to give anyone a cut on PC anymore(Since it's not a closed platform funded primarily through store commission unlike consoles/phone OS's/ect), if large developers can distribute things via their publishers own platforms and take a full cut, there's only so much cut they're going to give up for whatever extra sales distribution through other routes offers.
Steam became a gianormous company that dominated PC gaming sales, made hard copies of PC games extinct, reported billion dollar revenue figures and were so dominant they were almost a monopoly.
When you make games as good as UBI has for the last few years you can get away with your own store.
Companies flocked to Steam because Valve made the best games in the world at that time. That time has now long passed and they've done absolutely nothing at all.
Steam became a gianormous company that dominated PC gaming sales, made hard copies of PC games extinct, reported billion dollar revenue figures and were so dominant they were almost a monopoly.
When you make games as good as UBI has for the last few years you can get away with your own store.
Companies flocked to Steam because Valve made the best games in the world at that time. That time has now long passed and they've done absolutely nothing at all.