Nvidia's RTX Super Founders Editions makess a mockery of early RTX pricing

[tgrech]

Originally Posted by NeverBackDown

And yet the previous cards also were on the same manufacturing process and previous batches would have benefited from the reduced cost. Yet the prices remained the same. It's a terrible argument. It's just Nvidia price gouging.

Manufacturing nodes mature over time so yields will have been improving since Turing's launch. Big jumps in yields occur with each stepping too, which there have been a few of since Turing's launch. Original cards have dropped in price naturally but are now EOL so NVidia has had no reason to change MSRP. Similarly, GDDR6 prices have dropped singificantly as DRAM capacity has improved, while the cooler naturally gets cheaper per-unit to produce as the initial cost is dominated by the cost of creating the moulds & machinery, so the PCB's & most of the cooler cost will have dropped as well. NVidia without a doubt went for fat margins on OG Turing, but those fat margins were definitely complimented by the fact that the original cards would have initially been exceptionally expensive to produce. I'd expect NVidia make significantly more money on these Super cards than on the original cards.

[Avet]

They price them how ever they want because they can. And I don't blame, or hate them for that. There is no competition at all in the GPU market. We can just moan about it, and pay. When competition comes it will be a different story. For Heaven's sake Intel is dropping prices on CPUs. Why? AMD is finally (maybe) offering a competitive product. Until we have a GPU that can actually offer a choice except green to the buyers we are at the mercy of Nvidia. I really hope 2020 will give us GPUs in different colors. Red, Green, and maybe Blue???

[NeverBackDown]

Originally Posted by Avet

They price them how ever they want because they can. And I don't blame, or hate them for that. There is no competition at all in the GPU market. We can just moan about it, and pay. When competition comes it will be a different story. For Heaven's sake Intel is dropping prices on CPUs. Why? AMD is finally (maybe) offering a competitive product. Until we have a GPU that can actually offer a choice except green to the buyers we are at the mercy of Nvidia. I really hope 2020 will give us GPUs in different colors. Red, Green, and maybe Blue???

You are contradicting your previous statement from "manufacturing cost" to "price them however they want"

As I said. The previous late batches of the last RTX cards will all have benefited from manufacturing being better. Yet the prices never went down. They only waited because they can which proves the point of they were always price gouging. They held back and charged more.

[tgrech]

The whole point of a publicly operated company is to maximise profit for shareholders though. The US supreme court only stopped just short of it being criminal negligence to do otherwise. This is the whole point of capitalism, to incentivise progress through capital/profit(/greed). If we're going to critique prices in this game, then it has to be whether the increased price is worth the reduced sales. A publicly-operated company itself is completely beholden to the pressure imposed by their shareholders, whether that's AMD or NVidia, and they have a duty to price their cards according to their determined free market value, not their sum of parts.

NVidia probably wouldn't have been able to justify the upfront expense of Turing's consumer release to investors if they had priced them at the value most people desired(IE based on current game performance, a pretty abstract measure as far as shareholders are concerned), and probably wouldn't have released the series in it's full-fat variant for consumers at all, at least not the TU106 cards.

Price gouging is not really a term that can apply when we're talking about luxury entertainment devices like gaming GPUs, no one is required to pay for these things and if they're genuinely overpriced for their free-market value they wouldn't sell, particularly for products with large 2nd hand markets.

[Avet]

Originally Posted by NeverBackDown

You are contradicting your previous statement from "manufacturing cost" to "price them however they want"

As I said. The previous late batches of the last RTX cards will all have benefited from manufacturing being better. Yet the prices never went down. They only waited because they can which proves the point of they were always price gouging. They held back and charged more.

I don't think there is a contradiction. With manufacturing costs going down their profit margins are bigger. Even though they have dropped the prices, they probably earn the same or more per card. And with lower prices, they will sell more. And as you have said, they have extra earnings from previous batch, so this move can't hurt them at all. Nvidia still prices them what they want because in theory cards could be cheaper, and they would still have acceptable margins. This way they earn bags of money because there isn't anyone to offer a better product for less. Also, form a marketing standpoint, with AMD launches now, this is a perfect time to make an offer.

[TheF34RChannel]

Still too expensive. Still not buying. Nvidia can go s*ck themselves. I saw the super announcement and besides the terrible corny naming I had one thought: no one cares.

[SuB]

The branding is daft, "Super" just call it S.. everyone's going to call them S, spare us the daffy branding and logos.. All that slick design in the FE cards (they're gorgeous) and they just chrome plate them and add green crappy logos. Bad form.

Frankly I'm glad I got a Ti, it seems to have largely dodged this round of BS, though I imagine they'll release a super Ti, but they should brand that as 2080Ti The Super

Then it can be the 2080TiTs (>.<). or just "The Tits", lol

[Excalabur50]

Originally Posted by SuB

The branding is daft, "Super" just call it S.. everyone's going to call them S, spare us the daffy branding and logos.. All that slick design in the FE cards (they're gorgeous) and they just chrome plate them and add green crappy logos. Bad form.

Frankly I'm glad I got a Ti, it seems to have largely dodged this round of BS, though I imagine they'll release a super Ti, but they should brand that as 2080Ti The Super

Then it can be the 2080TiTs (>.<). or just "The Tits", lol

Or the Stacked Tits LOL

[TheF34RChannel]

PS: by too expensive I had in mind the aftermarket cards and Dutch prices. I just may opt for a 2080 super - if the price is reasonable.

[Dawelio]

Originally Posted by SuB

The branding is daft, "Super" just call it S.. everyone's going to call them S, spare us the daffy branding and logos.. All that slick design in the FE cards (they're gorgeous) and they just chrome plate them and add green crappy logos. Bad form.

Frankly I'm glad I got a Ti, it seems to have largely dodged this round of BS, though I imagine they'll release a super Ti, but they should brand that as 2080Ti The Super

Then it can be the 2080TiTs (>.<). or just "The Tits", lol

I think that this is actually the first post of yours that actually gave me a laugh, that was some proper good and fun reading there!