To me it looks like the Reference cooler we all know and like, had a party with a Asus ROG card and they made this.
It also looks like it belongs on the set of the Speed Racer film as it does remind me of some of the cars from that, or in a Hot Wheels box.
I don't mind it, but I do prefer the old reference cooler if this one indeed does turn out to be the cooler used on it.
Now if the June release date is accurate, then I would suspect that the shroud has been finalized and that they, will be probably getting ready to start issuing review samples within the next 2 - 3 weeks, so reviews go get done quickly and be ready for the release day.