This is a great graphics card, it's a shame that the price is so high. That said, that is down to Nvidia, a premium RTX 2080 Ti has to cost more than a standard RTX 2080 Ti after all.
ASUS needs Deluxe series of GPUs that are white. Well made cooler that matches Deluxe boards both in quality and design. Strix are gamer cards. Dual and TUF are not even worth buying to watercool them. If you buy Deluxe board you can pair it with what??? Gigabyte White series of cards???