Nintendo lowers Switch Pricing in Europe ahead of the Switch OLED's launch

Nintendo's handheld is getting cheaper.



Read more about Nintendo's Switch console getting a price cut in the UK and Europe.

Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.

ET3D said:

Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.

Click to expand...

Distributors wont buy old products for full price knowing they will have a hard time to shift them, unless there is a carrot on the stick. If nintendo have a batch of last years devices still in stock, then they don't want to be stuck with them. Ship them at lower cost to Distributors and then its off Nintendos hands. They dont care if the Distributor or etailer marks up the price or keeps it at same MSRP.

It gives incentive to continue selling last seasons tech.

ET3D said:

Whenever such news is posted -- Nintendo, Intel, AMD lower prices ahead of... -- it seems more logical to me that it's the retailers doing that. Nintendo has little incentive to lower prices. It has probably already produced these consoles and sold them to distributors. It's the retailers that need to sell lower in order to get people to buy the products when there's a new one coming.

Click to expand...

As stated in the article, the pricing was lowered on Nintendo's website first. Nintendo lowered their pricing before most major UK retailers made the change.