The cheapest GTX 780 Ti is £500 (http://www.scan.co.uk/products/3gb-m...s-2880-dp-hdmi
) this card is £620. That's 24% more expensive for the same GPU Die and Memory.
That is a big premium (£120) for what it comes with in my opinion and if we face facts none of us are LN2 world record breakers are we? - If this was really for LN2 users it wouldn't even come with an air cooler it would be sold just as the board with the die exposed expecting the overclocker to have their own pot to put on it.
This is a bit like someone buying a million pound bugatti to drive down 40 MPH country lanes.
Good on Asus for offering a niche to the incredibly small amount (Less than 1000 worldwide) users who actually need features like ram defrosters but for the rest of us this card is just epeen and I'd rather save that £120, get the lowest end card and put my own waterblock on for £70 from EK. I'd probably be able to OC it further than the air cooler allowed anyway.