Wasn't there already a similar drive around with a price tag that didn't need the third digit? I remember having seen it being linked to in a thread here, but I can't recall where exactly.
I've been known to buy some pretty expensive stuff before but i think £370 for a 8GB Pen drive is a little excessive. maybe if they did one in carbon or Titanium i would. but gold... come on, thats old.
Titanium for the win. I bought a sandisk 2gb titanium drive about two years ago. I've sat on it for about one and a half years (it's been in my wallet) and stood on it a few times, still works like a charm