AMD didn't seem to make too big of a fus over their new socket... And I think this largely has to do with the way Intel is owning them right now. It's tough to make a huge stink about a new launch that in no way directly competes with your competitors new lineup.
In stock AM2 proccies @ Newegg:
The AM2 Semprons interest me a little bit. I'd like to know if they clock like raped apes or what...
In stock AM2 mobos @ Newegg:
Nothing to interesting in the mobo department yet. The Asus looks pretty feature-packed, and I like the intergrated WiFi. All new mobo's should have that so we don't have to blatantly waste a PCI slot with a WiFi card. The MSI board doesn't look too bad either. We'll have to see what DFI can come up with for AM2.
This is what I call a lackluster launch from AMD...
Asus Sabertooth 990FX | AMD Phenom II X6 1090T | 16gb G.Skill Ripjaws X DDR3 | Thermalright Silver Arrow
2 x Sapphire HD 6870 1gb CrossfireX | LG 10X Blu-Ray Rewriter | PCP&C Silencer 750 Quad | Fractal Design R3 Case
60Gb Patriot Pyro SATA III SSD | 1Tb WD Black | 3 x 2Tb WD Green | 2 x 360Gb Seagate Barracuda