... decided to make... picture frames with usb connections....
Engineers jumped ship and can be found in a few other manufacturers, evidence is very visible just by looking at them with an ABit eye. MSI seem to have benefitted to that extent.
This is kinda pre-recession, almost as if they saw it coming and decided it better to consolidate the company's interests b4 the went bust. Slowly they started closing down foreign branches, moved buildings, then closed further areas. (They even showed off X58 mobos at computer shows) Their support for mobos does still exist, and has probably a handful of months to go. (emailed them not too long ago and others have obtained bios information from them via email)
Pretty damn shame, cos they did make some classic mobos. Last few they squeezed out were good, but lacked 2/3 bios updates to really be taken seriously.
IP35-PRO being one of those classics (worth a google), the IP35-e was the budget version, stripped down somewhat, that I know took some oc hammering on some sites as it only retailed around £65 so u didn't really mind bolting cooling solutions too it. Almost certain it was smaller size now.
(see any posts about by BUFF, he's the virtual encyclopedia on most things ABit
I've always been under the assumption, that I believe is correct, that ASRock are a sub-group of ASUS that they use when they're completely finished with a particular socket and they use them to create a sold mobo with all the lessons learnt. Cos there is always a market for older mobos that crap out from time to time. Believe u can still buy socket 939 ASRock mobos for example. They work, they have the audio/lan/firewire - absolutely nothing special about them, and they work at that step above ur regular OEM mobo. OEM mobos also being a job that ASUS has.